[ FAQ ]
The same honesty we put in the Services and Pricing pages, applied to the questions people actually ask before working with us.
PRISM is a performance marketing studio — not a traditional agency selling hours by the bucket. We plan, build and run the digital channels that bring a business new customers: search, local search, content, paid media, social, email, and the conversion work that ties them together.
Everything runs as one system — Attract → Engage → Convert → Capture → Nurture — and reports back in leads and revenue, not pageviews. See the full diagram on the Process page.
Ten disciplines, run together rather than sold separately:
Every one of these has its own deliverables and KPI on the Services page.
Most customers now start their search for a business online, not in a phonebook. Skipping it doesn't mean staying traditional — it means being invisible at the exact moment someone nearby is ready to buy.
The businesses that show up in the search, the map, and the inbox before their competitors do tend to get the first call.
Four monthly retainers, $199 to $799, each tier the one before it plus more reach. No hourly billing, no scope-creep invoices — see the breakdown on the Pricing page.
If a package stops being enough, we'll say so and move you up. We won't pad the retainer instead.
Six stages, run as one loop rather than six separate projects:
Attract→Engage→Convert→Capture→Nurture→Revenue
Full breakdown of what sits inside each stage is on the Process page.
Tell us what's underperforming, or what you want to be true in six months. We'll recommend a tier honestly — including telling you if a lower one is enough for now.
What we won't do: sell you the "1,000 backlinks" version of anything. If we wouldn't build it for our own site, we won't sell it for yours.
Depends on the channel. Paid search can bring traffic the same day it launches. SEO usually takes a few months before rankings move meaningfully — search engines re-crawl and re-rank on their own schedule, not ours.
We run fast and slow channels together on purpose, so you're not stuck waiting on one to prove itself before the business sees any movement.
SEO gets you found organically — slower to build, but once you're ranking, there's no per-click cost to stay there. Paid Search buys qualified traffic immediately — visible today, but the visibility stops the day the budget does.
We run both together: paid search covers the gap while SEO compounds in the background.
We don't report in impressions or pageviews, so we don't quote a generic ROI multiple either — anyone promising one before seeing your numbers is guessing.
What we track: cost per lead, cost per click, conversion rate, and — the number that actually matters — revenue against what you spent. That's what shows up in the report, every month, in plain terms.
No. Guaranteed rankings aren't something any agency can honestly promise — search engines don't sell that guarantee to anyone, including us.
"Authority" built from bulk web links, private blog networks, or link farms tends to get a site penalized, not ranked. We build backlinks from real sources — industry associations, local press, guest articles, digital PR — the kind that hold up over time. See exactly what we build, and refuse to build, on the Services page.
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